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Chiaroscuro portrait of a young woman looking to the right, her face partially illuminated by soft light. Her right hand supports her chin.

Rebranding

SNP

Chiaroscuro portrait of a young woman looking to the right, her face partially illuminated by soft light. Her right hand supports her chin.

Rebranding

SNP

About

SNP Beauty transcends conventional skincare by blending accessible luxury with high-performance ingredients. Rooted in innovation and infused with the brilliance of gold, each product invites users into a ritual of elegance and efficacy. By reimagining its identity, SNP Beauty now speaks to a new generation confident, radiant, and unapologetically refined.

Client

SNP Beauty

Category

Rebranding

,

Art Direction

Year

2024

Close-up portrait of a young woman with her face partially lit by a warm light, with the negative “Snp” logo superimposed on the left side of her face.
Close-up portrait of a young woman with her face partially lit by a warm light, with the negative “Snp” logo superimposed on the left side of her face.
Image divided in two. On the left, a close-up of the profile of a woman's face with the words “FIRMNESS”, “GLOW”, “HYDRATION” and “NUTRITION” written vertically in white. On the right, a golden mask texture with bubbles and gold particles, accompanied by the text “MASK DRENCHED IN PURE GOLD COLLAGEN” and a note on the benefits of natural gold.
Image divided in two. On the left, a close-up of the profile of a woman's face with the words “FIRMNESS”, “GLOW”, “HYDRATION” and “NUTRITION” written vertically in white. On the right, a golden mask texture with bubbles and gold particles, accompanied by the text “MASK DRENCHED IN PURE GOLD COLLAGEN” and a note on the benefits of natural gold.
Introducing the key ingredients of a natural skin care range: collagen for hydration, gold for radiance, fresh berries (blueberries) rich in antioxidants, and soft cotton fiber for a comfortable, moisturizing mask. The title is “SKIN'S FAVORITES FROM NATURE.”
Introducing the key ingredients of a natural skin care range: collagen for hydration, gold for radiance, fresh berries (blueberries) rich in antioxidants, and soft cotton fiber for a comfortable, moisturizing mask. The title is “SKIN'S FAVORITES FROM NATURE.”
Visual for a skincare brand focused on achieving a healthy, radiant complexion. The image features a soft portrait and icons symbolizing elasticity, vitality and purification, with mention of micro-collagen and 24K gold.
Visual for a skincare brand focused on achieving a healthy, radiant complexion. The image features a soft portrait and icons symbolizing elasticity, vitality and purification, with mention of micro-collagen and 24K gold.
Close-up of the lower body of several people standing close together. We can make out clothes such as jean shorts, black leather pants and a red top. The background is blurred and dark.

Art Direction

Touch your ***, not hers

Handwritten quotation from Jean-Paul Sartre: Hell is other people on a lined sheet of paper.

Campaign

Authors' words

Close-up of the lower body of several people standing close together. We can make out clothes such as jean shorts, black leather pants and a red top. The background is blurred and dark.

Art Direction

Touch your ***, not hers

Handwritten quotation from Jean-Paul Sartre: Hell is other people on a lined sheet of paper.

Campaign

Authors' words

Close-up of the lower body of several people standing close together. We can make out clothes such as jean shorts, black leather pants and a red top. The background is blurred and dark.

Art Direction

Touch your ***, not hers

Handwritten quotation from Jean-Paul Sartre: Hell is other people on a lined sheet of paper.

Campaign

Authors' words

Contact

Let’s start a conversation

Join us for a chat to talk about your business

Contact

Let’s start a conversation

Join us for a chat to talk about your business

Contact

Let’s start a conversation

Join us for a chat to talk about your business