The "Touche à ton ***, pas au sien" ("Touch your ***, not hers") campaign launched by the french association "Fondation des Femmes Bénévolat" is primarily aimed at denouncing and preventing physical assault and sexual harassment of which women are victims in public spaces and on public transport. By directly challenging potential aggressors, the campaign seeks to make it clear that such behavior is unacceptable, and to draw a clear line between what is tolerable and what is not. With this initiative, the association also wants to encourage victims to denounce such behavior and feel supported by society, thus reinforcing solidarity and mutual aid.