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Chiaroscuro portrait of a young woman looking to the right, her face partially illuminated by soft light. Her right hand supports her chin.

Rebranding

Karman / Kardon

Chiaroscuro portrait of a young woman looking to the right, her face partially illuminated by soft light. Her right hand supports her chin.

Rebranding

Karman / Kardon

About

Harman/Kardon defines a new era of sound, where iconic design meets uncompromising performance. With a heritage built on pioneering audio innovation, the brand continues to push boundaries delivering products that are as visually striking as they are sonically powerful. This reimagined identity reflects a commitment to those who seek more than technology: a seamless blend of art, lifestyle, and extraordinary listening experiences.

Client

Harman / Kardon

Category

Rebranding

,

Art Direction

Year

2024

Close-up portrait of a young woman with her face partially lit by a warm light, with the negative “Snp” logo superimposed on the left side of her face.
Close-up portrait of a young woman with her face partially lit by a warm light, with the negative “Snp” logo superimposed on the left side of her face.
Image divided in two. On the left, a close-up of the profile of a woman's face with the words “FIRMNESS”, “GLOW”, “HYDRATION” and “NUTRITION” written vertically in white. On the right, a golden mask texture with bubbles and gold particles, accompanied by the text “MASK DRENCHED IN PURE GOLD COLLAGEN” and a note on the benefits of natural gold.
Image divided in two. On the left, a close-up of the profile of a woman's face with the words “FIRMNESS”, “GLOW”, “HYDRATION” and “NUTRITION” written vertically in white. On the right, a golden mask texture with bubbles and gold particles, accompanied by the text “MASK DRENCHED IN PURE GOLD COLLAGEN” and a note on the benefits of natural gold.
Introducing the key ingredients of a natural skin care range: collagen for hydration, gold for radiance, fresh berries (blueberries) rich in antioxidants, and soft cotton fiber for a comfortable, moisturizing mask. The title is “SKIN'S FAVORITES FROM NATURE.”
Introducing the key ingredients of a natural skin care range: collagen for hydration, gold for radiance, fresh berries (blueberries) rich in antioxidants, and soft cotton fiber for a comfortable, moisturizing mask. The title is “SKIN'S FAVORITES FROM NATURE.”
Visual for a skincare brand focused on achieving a healthy, radiant complexion. The image features a soft portrait and icons symbolizing elasticity, vitality and purification, with mention of micro-collagen and 24K gold.
Visual for a skincare brand focused on achieving a healthy, radiant complexion. The image features a soft portrait and icons symbolizing elasticity, vitality and purification, with mention of micro-collagen and 24K gold.
Close-up of the lower body of several people standing close together. We can make out clothes such as jean shorts, black leather pants and a red top. The background is blurred and dark.

Art Direction

Touch your ***, not hers

Handwritten quotation from Jean-Paul Sartre: Hell is other people on a lined sheet of paper.

Campaign

Authors' words

Close-up of the lower body of several people standing close together. We can make out clothes such as jean shorts, black leather pants and a red top. The background is blurred and dark.

Art Direction

Touch your ***, not hers

Handwritten quotation from Jean-Paul Sartre: Hell is other people on a lined sheet of paper.

Campaign

Authors' words

Close-up of the lower body of several people standing close together. We can make out clothes such as jean shorts, black leather pants and a red top. The background is blurred and dark.

Art Direction

Touch your ***, not hers

Handwritten quotation from Jean-Paul Sartre: Hell is other people on a lined sheet of paper.

Campaign

Authors' words

Contact

Let’s start a conversation

Join us for a chat to talk about your business

Contact

Let’s start a conversation

Join us for a chat to talk about your business

Contact

Let’s start a conversation

Join us for a chat to talk about your business