Riot Games' mobile adaptation, League of Legends: Wild Rift, brings the iconic 5v5 battles and strategic gameplay to mobile devices. Riot Games tasked Invisible Ink Agency with infusing the essence of Songkran into Wild Rift to celebrate unity and enjoyment during challenging times. Our campaign captured the playful spirit of Songkran with in-game "in jokes" for Wild Rift fans and creative elements like the Khao Kai Giew power-up. We managed multiple sets, diverse teams, and over 30 talents, including the standout performance by URBOYTJ, overcoming logistical challenges to achieve our vision.

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